How much does Tracklution improve conversion tracking?

tracklution conversion improvement results case study roas

Quick Answer

Tracklution claims +34.2% more conversions sent to ad platforms compared to traditional client-side pixels. Customer testimonials report 35% improvement in conversion reporting accuracy, 15% lower customer acquisition costs, and 42% more new customers. Results come from combining pixel and server-side APIs with first-party cookies.

Full Answer

Tracklution marketing materials cite +34.2% average improvement in conversions reported to platforms when combining their server-side tracking with existing pixels. One testimonial states: After switching to Tracklution server-side tracking, we increased our conversion reporting accuracy by over 35%. This resulted into -15% lower customer acquisition costs and +42% new customers compared to the previous year. Improvement comes from bypassing ad blockers, extending cookie lifetime, and using Conversion APIs.

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