Cherry Seed

How do other browsers affect my tracking?

Firefox tracking prevention Chrome third-party cookies Brave browser tracking Edge tracking protection browser privacy comparison cross-browser tracking Privacy Sandbox

Quick Answer

Firefox blocks third-party trackers and isolates cookies in separate containers via Enhanced Tracking Protection. Edge blocks advertising, analytics, and fingerprinting resources. Chrome has been slower to implement restrictions but is moving toward third-party cookie deprecation. The good news is that first-party analytics implementations continue working normally across Chrome, Edge, and Firefox - the main impact is on third-party cross-site tracking.

Full Answer

Safari led the browser privacy revolution, but others are following. Each major browser now has tracking prevention features that affect your marketing measurement. Here's how each browser impacts your tracking and what to expect. Firefox Enhanced Tracking Protection (ETP):

  • Third-party cookies blocked by default
  • Known trackers blocked from the Disconnect list
  • Fingerprinting protection enabled
  • Social media tracker blocking Impact:
  • About 3% of global web traffic
  • Higher in privacy-conscious segments
  • Third-party pixels significantly limited
  • First-party cookies mostly unaffected (for now) Chrome Current State:
  • Third-party cookies still work (but being deprecated)
  • Privacy Sandbox APIs rolling out
  • Topics API replacing cookie-based targeting Coming Changes (2024-2025):
  • Third-party cookies fully deprecated
  • Attribution Reporting API for conversion measurement
  • Protected Audience API for remarketing
  • All require new implementation approaches Impact:
  • 65% of global web traffic
  • When Chrome changes, everything changes...

Sources

Programmatic Access

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Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/safari-browser-privacy/other-browsers-tracking