Full Answer
AI has specific, non-negotiable data requirements that most businesses don't meet. Understanding these requirements before attempting AI deployment prevents the 80% failure rate. Five critical needs: raw event streams, multi-year historical depth, complete capture, unified datasets, and consistent schemas. Requirement #1: Raw Event Streams What AI needs: Individual user actions with complete context: What platforms provide: Aggregated dashboard summaries:
- GA4: "1,247 purchases, $186,329 revenue, avg order $149.34"
- Facebook: "834 conversions attributed to ads"
- Summary statistics ≠ training data Why raw events matter: AI learns from individual examples. Training recommendation engine:
- Needs: "User bought SKU-123 + SKU-456 together"
- Doesn't need: "Average order contained 2.3 products" Platform aggregates destroy the granularity AI requires. Requirement #2: Historical Depth (2-3 Years) What AI needs: Thousands of examples spanning:
- Seasonal cycles: Black Friday 2023 vs 2024 vs 2025 (patterns across years)
- Customer lifecycles: Acquisition → Month 6 →...
