Full Answer
The way websites track visitors is fundamentally changing. Cookies
- small data files that identify users across sessions
- are being restricted or eliminated by every major browser. For marketers, this means less data, broken attribution, and degraded ad performance. The Cookie Landscape in 2025 Third-party cookies (cross-site tracking):
- Safari: Blocked since 2020
- Firefox: Blocked since 2020
- Chrome: Restricted via Privacy Sandbox First-party cookies (your site's cookies):
- Safari: 7-day expiration for JavaScript-set cookies
- Safari: 24-hour expiration when visitor arrives from classified tracking domain (Facebook, Google)
- All browsers: Increasing restrictions Why This Matters for Your Business Broken attribution: Customer clicks your ad Monday, buys 8 days later = shows as "direct" traffic. You can't see which campaigns work. Degraded remarketing: Can't retarget users after 7 days because you've lost track of them. Poor ad optimization: Facebook and Google can't see your conversions, so they can't...