Full Answer
Break-even: $2K/mo for WordPress-native, $75K/mo for GTM. Choose based on ad spend scale.
At what ad spend does better tracking break even?
Quick Answer
WordPress-native: ~$2K/month ad spend. GTM server-side: ~$75K/month. Below $2K/month, client-side acceptable. $3K-75K/month: WordPress-native ideal. $100K+/month: GTM flexibility justified if need it.