How do I calculate ROI of better tracking?

Quick Answer

Compare: (Monthly ad spend × data loss % × ROAS improvement %) vs tracking solution cost. Example: $20K ads, 30% loss, 15% ROAS gain = $900/month benefit vs $159 Transmute cost = 465% monthly ROI.

Full Answer

Formula: (Ad spend × data loss % × improvement %) / solution cost. Typical ROI: 500-2000%.