Full Answer

Apply this formula: (monthly ad spend × estimated data loss percentage × expected recovery rate) divided by monthly tracking solution cost. For example, a business spending $15,000/month on ads losing 30% of conversion signals could recover half with server-side tracking. That's $2,250/month in recovered attribution value against a $89-259/month solution cost—yielding 8-25x ROI. Factor in the compounding effect: better data improves algorithm optimization over time, so ROI increases each quarter as the platform's models improve.