Full Answer
Acquirers run technical due diligence on data infrastructure the way they audit financials. They assess whether customer data is owned or platform-locked, how far back historical records go, and whether the data is queryable in systems like BigQuery. Companies with documented, portable first-party data typically command 15-30% higher valuations because that data enables immediate post-acquisition upsell, churn prediction, and AI automation—capabilities that would take years to build from scratch.
