Case Study — Seresa Transmute Engine™

From Server-Side GTM to Transmute Engine — How a Global Surf Destination Simplified Its Data Stack Without Losing a Single Wave

LMBK Surf House, Kuta Lombok · Data infrastructure migration · WordPress-native server-side tracking

Client

LMBK Surf HouseLombok, Indonesia

Solution

Transmute Engine+ inPIPE™ WordPress Plugin

Migration time

One dayZero downtime

1.6M

Events processed in one month

200K

Events on a single peak day

5 hrs

Plugin built with AI vs months of GTM

Surfer riding a wave Surf break at sunrise Empty surf beach Surfer paddling out

01 — The Problem

A boutique surf house running enterprise-grade complexity

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The key insight

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Full System Overview

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WordPress Server-side GTM Transmute Engine BigQuery outPIPE

Before

  • Brittle client-side tracking
  • Ad-hoc reporting in spreadsheets
  • Marketing dependent on engineering

After

  • Reliable server-side event stream
  • Single source of truth in BigQuery
  • Marketing autonomy with engineering guardrails

Simple. Powerful. Owned by the team running it.

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