Blog Category
Cookieless Analytics vs Conversion Tracking: Different Problems
December 31, 2025Cookieless analytics and cookieless conversion tracking solve fundamentally different problems. Tools like Matomo and Plausible[…]
Digital Omnibus 2026: Why Big Tech Wins and Publishers Lose
December 31, 2025European publishers are calling the EU Digital Omnibus a “cosmetic fix” that makes their position[…]
Browser Consent Signals 2026: Why WordPress Sites Must Prepare for Global Privacy Control Now
December 31, 2025California just forced Google’s hand. The Opt Me Out Act mandates all major browsers enable[…]
Facebook CAPI and Google Ads After Digital Omnibus 2026
December 31, 2025Server-side tracking doesn’t bypass consent. And Digital Omnibus doesn’t change that. If you’re running Facebook[…]
Six-Month Consent Rejection Period 2026: What Happens When Users Say No
December 31, 2025Under the Digital Omnibus six-month consent rejection rule, one click costs you six months of[…]
Payment Gateway Redirects Are Killing Your Conversion Tracking
December 31, 2025Your payment processor shows 100 orders. GA4 shows 60. Facebook shows 45. You’re not crazy,[…]
The One-to-Many Architecture: Replace 6 Tracking Plugins With One Data Stream
December 31, 2025Server-side tracking uses a one-to-many architecture that captures data once and routes it to all[…]
AI Can Build a WordPress Tracking Plugin in 2 Hours
December 31, 2025AI tools like Claude and ChatGPT now generate production-ready WordPress tracking plugins in minutes, while[…]
Is It Time to Throw GTM Into the Virtual Bin?
December 30, 2025Google Tag Manager was the right answer in 2016 when the alternative was editing PHP[…]
Is Server-Side GTM Complexity Actually Worth It in 2026?
December 30, 2025GTM server-side launched in 2020 promising to solve browser tracking limitations—but brought cloud infrastructure costs,[…]