Blog Category
Cookie Inventor Lou Montulli Has Regrets: But Not About the Cookies You Think
January 8, 2026Lou Montulli invented cookies in June 1994 to solve the shopping cart problem. Within 2[…]
GA4 Analytics Cookies Are First-Party: Why Your Tracking Works Differently
February 19, 2026GA4 uses first-party cookies stored on your own domain—not the third-party cookies being blocked. When[…]
Server-Side Tracking Uses Cookies—It Doesn’t Replace Them
January 8, 2026Server-side tracking doesn’t replace cookies—it works with them more effectively. Both pixel tracking and server-side[…]
Browser Privacy Changes Are Permanent—Stop Waiting for a Reversal
January 8, 2026Browser privacy restrictions are permanent and accelerating. Safari’s ITP has released 6+ versions since 2017,[…]
EU Cookie Laws Made Websites Annoying Not Safe: How Regulation Missed the Point
January 8, 2026Europeans spend 575 million hours per year clicking cookie consent banners. That’s the equivalent of[…]
Cookie Alternatives Are Worse: Why Fingerprinting and Universal IDs Create New Privacy Nightmares
January 8, 2026Cookie alternatives were supposed to fix privacy problems. Instead, they’ve created worse ones. The UK[…]
Server-Side GTM Logs Are Hidden Behind Paywalls
January 8, 2026“Server GTM Logs is a powerful tool… free for paid plan users.” That’s Stape’s own[…]
WordPress Server-Side Tracking Without Cloud Infrastructure
January 7, 2026GTM server-side tracking is marketed as “free” but requires cloud infrastructure costing $100-150 per month[…]
WordPress Server-Side Tracking Plugins Compared 2026
January 7, 2026Every WordPress server-side tracking plugin promises simplicity. Few deliver it. Stape’s official documentation recommends hiring[…]
When Someone Quits Your GTM Breaks: The Maintenance Nightmare
January 7, 2026GTM server-side is a black box that can be opened only with proper container access[…]