Blog Category
Cookies Were Never the Problem: How Advertising Hijacked Privacy Tech
January 8, 2026Lou Montulli invented the HTTP cookie in 1994 to protect your privacy. That’s not a[…]
Google Saved the Cookie: What the April 2025 Reversal Actually Means
January 8, 2026Google reversed its third-party cookie deprecation on April 22, 2025. After five years of delays[…]
How Ad Networks Hijacked Cookie Technology
January 8, 2026Lou Montulli invented the HTTP cookie in June 1994 at Netscape. He was 23 years[…]
Your Shopping Cart Cookie Is Not the Enemy
January 8, 2026Your WooCommerce cart cookie isn’t the privacy villain—it’s the reason customers can actually buy from[…]
Cookie Inventor Lou Montulli Has Regrets: But Not About the Cookies You Think
January 8, 2026Lou Montulli invented cookies in June 1994 to solve the shopping cart problem. Within 2[…]
GA4 Analytics Cookies Are First-Party: Why Your Tracking Works Differently
January 8, 2026GA4 uses first-party cookies stored on your own domain—not the third-party cookies being blocked. When[…]
Server-Side Tracking Uses Cookies—It Doesn’t Replace Them
January 8, 2026Server-side tracking doesn’t replace cookies—it works with them more effectively. Both pixel tracking and server-side[…]
Browser Privacy Changes Are Permanent—Stop Waiting for a Reversal
January 8, 2026Browser privacy restrictions are permanent and accelerating. Safari’s ITP has released 6+ versions since 2017,[…]
EU Cookie Laws Made Websites Annoying Not Safe: How Regulation Missed the Point
January 8, 2026Europeans spend 575 million hours per year clicking cookie consent banners. That’s the equivalent of[…]
Cookie Alternatives Are Worse: Why Fingerprinting and Universal IDs Create New Privacy Nightmares
January 8, 2026Cookie alternatives were supposed to fix privacy problems. Instead, they’ve created worse ones. The UK[…]