Blog Category
The Cookie Redemption: First-Party Data Is the Ethical High Ground
December 27, 2025First-party cookies with transparent consent deliver 2.9x higher revenue than third-party data strategies. While 61%[…]
TikTok Events API Server-Side Only: Can You Skip the Client-Side Pixel Entirely in 2026?
December 27, 2025TikTok Events API can work without the Pixel—their documentation confirms deduplication ‘is not required’ without[…]
TikTok Pixel Blocked by Brave, Safari, and Firefox
December 27, 2025The TikTok Pixel is blocked or limited by Brave (100M+ users, complete blocking), Safari (24%[…]
Facebook CAPI for WooCommerce Without GTM
December 27, 2025Facebook Conversions API (CAPI) sends WooCommerce purchase data directly from your server to Meta, bypassing[…]
WordPress Store Cookies Work Like a Sales Assistant
December 25, 2025First-party cookies help WooCommerce stores remember customers like a good sales assistant—what they browsed, what’s[…]
First-Party Cookie Countdown 2026
December 25, 2025First-party cookies are NOT dying in 2026—but they’re not created equal across browsers. Chrome allows[…]
First-Party Data Strategy
December 25, 2025A first-party data strategy collects customer information directly from your own channels—website, email, purchases—rather than[…]
Stop Apologizing for Cookies
December 25, 2025Top performers achieve 72-90% consent rates with honest banners—not dark patterns. Trust is the most[…]
Browser Fingerprinting in 2026
December 27, 2025Browser fingerprinting accuracy drops below 50% for marketing attribution due to privacy restrictions. IP addresses[…]
Universal IDs, UID2, and Hashed Emails: The Cookie Alternatives Big Ad Tech Uses (And Why WordPress Stores Already Have Something Better)
December 24, 2025UID2 and LiveRamp RampID solve publisher monetization—how to sell ad inventory without cookies. But WooCommerce[…]