Blog Category
The GTM Complexity Tax: What You’re Really Paying to Track Visitors
December 30, 2025Google Tag Manager server-side tracking costs far more than the advertised $20-150/month hosting fee. When[…]
Do I Need to Hire a Developer for Server-Side Tracking?
December 30, 2025Server-side tracking does not inherently require a developer—GTM server-side does. Traditional GTM setup demands 50-120[…]
Stape Requires GTM Knowledge I Don’t Have
December 30, 2025Stape simplifies GTM server-side hosting but not GTM itself. WordPress store owners who sign up[…]
GTM Server-Side Is a Black Box
December 30, 2025Server-side GTM is a black box that can only be opened with proper container access,[…]
The Two-Tab Debugging Dance: Why sGTM Preview Mode Confuses Everyone
December 30, 2025Server-side GTM debugging requires running two preview modes simultaneously—client-side first, then server-side in a separate[…]
Server-Side Tracking Is Not Cookieless Tracking
December 29, 2025Server-side tracking and cookieless tracking solve different problems. Server-side changes HOW data travels (bypassing ad[…]
Cookie Consent 2026: When Your Own Analytics Are Exempt
December 29, 2025Advertising tracking requires consent everywhere—no exceptions. But internal first-party analytics may qualify for consent exemption[…]
EU Digital Omnibus 2026: The Cookie Consent Reform That Changes Everything
December 29, 2025The EU Digital Omnibus (November 2025) represents the biggest change to cookie consent since GDPR.[…]
Google Consent Mode V2 Is Killing Your Analytics
December 29, 2025Consent Mode V2 became mandatory in March 2024. Basic Mode blocks all tracking without consent.[…]
TikTok Events API for WooCommerce: Server-Side Tracking Without the Complexity 2026
December 29, 2025TikTok Events API sends conversion data server-to-server, bypassing the ad blockers that hide 31.5% of[…]