Blog Category
Is Server-Side GTM Complexity Actually Worth It in 2026?
December 30, 2025GTM server-side launched in 2020 promising to solve browser tracking limitations—but brought cloud infrastructure costs,[…]
Do I Need to Hire a Developer for Server-Side Tracking?
December 30, 2025Server-side tracking does not inherently require a developer—GTM server-side does. Traditional GTM setup demands 50-120[…]
Stape Requires GTM Knowledge I Don’t Have
December 30, 2025Stape simplifies GTM server-side hosting but not GTM itself. WordPress store owners who sign up[…]
GTM Server-Side Is a Black Box
December 30, 2025Server-side GTM is a black box that can only be opened with proper container access,[…]
The Two-Tab Debugging Dance: Why sGTM Preview Mode Confuses Everyone
December 30, 2025Server-side GTM debugging requires running two preview modes simultaneously—client-side first, then server-side in a separate[…]
Server-Side Tracking Is Not Cookieless Tracking
December 29, 2025Server-side tracking and cookieless tracking solve different problems. Server-side changes HOW data travels (bypassing ad[…]
Google Killed Privacy Sandbox: Why the Cookie Replacement Failed
December 29, 2025Google officially killed Privacy Sandbox in October 2025 after 6 years of development. Topics API,[…]
Google Killed Privacy Sandbox After 6 Years of Industry Preparation
December 27, 2025Google officially killed Privacy Sandbox in October 2025 after 6 years of development. Topics API,[…]
Third-Party Cookie Update 2026: Google’s Reversal
December 27, 2025Google reversed its third-party cookie deprecation plans in April 2025, opting for a “user choice”[…]
First-Party Data Strategy
December 25, 2025A first-party data strategy collects customer information directly from your own channels—website, email, purchases—rather than[…]