Blog Category
Server-Side Tracking for WordPress in 2026: The Complete Beginners Guide Without GTM
January 2, 2026Every top result for “server-side tracking WordPress” leads to GTM-dependent solutions requiring 15-20 hours of[…]
GTM Server-Side Is Overkill for Most WordPress Stores
January 1, 2026GTM server-side tracking promises better data. It delivers complexity most WordPress stores can’t absorb. Cloud[…]
Brave CNAME Uncloaking: Why Your Subdomain Tracking Trick Doesn’t Work
January 1, 2026Your server-side GTM setup uses ss.yoursite.com to bypass ad blockers. Brave users still see nothing.[…]
The WordPress Server-Side Tracking Decision Tree 2026
January 1, 2026GTM server-side: 15-20 hours setup, $100-150/month hosting, requires dedicated expertise. WordPress-native: 15 minutes setup, no[…]
Server-Side GTM Has No Custom JavaScript Variables: The Hidden Skill Gap
December 31, 2025Server-side GTM removes the two features that made web GTM accessible to non-developers: Custom HTML[…]
Cookieless Analytics vs Conversion Tracking: Different Problems
December 31, 2025Cookieless analytics and cookieless conversion tracking solve fundamentally different problems. Tools like Matomo and Plausible[…]
The GTM Server-Side Template Gap: Why Your Marketing Platform Probably Isn’t Supported
December 31, 2025Server-side GTM containers have exactly three built-in tags. Not thirty. Not three hundred. Three. The[…]
The One-to-Many Architecture: Replace 6 Tracking Plugins With One Data Stream
December 31, 2025Server-side tracking uses a one-to-many architecture that captures data once and routes it to all[…]
Server-Side GTM Attribution Broken: The WordPress Solution
December 31, 2025Server-side GTM often makes GA4 attribution worse, not better. If the GA4 config tag fires[…]
Is It Time to Throw GTM Into the Virtual Bin?
December 30, 2025Google Tag Manager was the right answer in 2016 when the alternative was editing PHP[…]