Blog Category

Five server-side tracking architectures serve fundamentally different philosophies. Tracklution (fully managed SaaS, ~€31/month, 1,000+ companies,[…]

Centralised server-side tracking providers like Tracklution process data for 1,000+ companies through single-location servers—meaning one[…]

Stape’s solution to UTM parameter stripping requires a server GTM container, a custom Query Replacer[…]

Managed server-side tracking services like Tracklution, Converge, Elevar, and TrackBee centralise merchant data on third-party[…]

Building a custom WordPress-to-BigQuery event pipeline using Google Cloud Run and Pub/Sub is achievable in[…]

Server-set cookies can persist 400 days in Safari—but only if your server IP matches your[…]

WooCommerce stores advertising on multiple platforms face plugin sprawl—separate integrations for GA4, Facebook CAPI, Google[…]

Shopify tracking apps like Elevar cost $150-500/month. Littledata runs $99-299/month. And here’s what neither tells[…]

Server-side tracking does NOT require Google Cloud Platform. Traditional GTM server-side setup takes 50-120 hours[…]

Stape advertises $20/month for GTM server-side hosting. TAGGRS starts at €19/month. Both technically true—for hosting[…]