Blog Category
Why Your GA4 Attribution Is Wrong (And What to Do About It)
January 7, 2026GA4 attribution fails at multiple architectural points, losing 30-40% of conversion data to “direct” and[…]
Cookie Consent Is Not Cookie Death
January 6, 2026Cookie consent does not destroy analytics—it builds customer trust. 83% of consumers willingly share data[…]
The Cookieless Tracking Myth: What You Actually Lose
January 6, 2026PostHog’s cookieless mode uses a daily salt that changes—users appear as new people each day,[…]
How Ad Blockers Detect UTM Parameters: Why Coded Links Survive
January 2, 2026Ad blockers don’t guess which parameters to strip—they use pattern matching against massive filter lists.[…]
Why That Shoe Ad Followed You Everywhere
January 2, 202662% of consumers find retargeting ads creepy and scary (Business Review, 2022). You know the[…]
Cookies Are Your Online Sales Team: Kill Them and Nobody Gets Paid
January 2, 2026Website cookies function as an invisible sales team—remembering customers, recovering abandoned carts (30% recovery rate),[…]
No Cookies No Free Internet: The Economic Reality Behind Digital Advertising
January 2, 2026$1.14 trillion. That’s how much advertising revenue funds the internet in 2025. Strip away tracking[…]
Google Consent Mode V2 for WooCommerce: What Broke and How to Fix It
December 31, 2025July 21, 2025—Google began full enforcement of Consent Mode V2 for EEA traffic. If your[…]
Cookieless Analytics vs Conversion Tracking: Different Problems
December 31, 2025Cookieless analytics and cookieless conversion tracking solve fundamentally different problems. Tools like Matomo and Plausible[…]
Digital Omnibus 2026: Why Big Tech Wins and Publishers Lose
December 31, 2025European publishers are calling the EU Digital Omnibus a “cosmetic fix” that makes their position[…]