Blog Category
The Privacy Browser Trifecta: How Safari, Firefox, and Brave Kill 20-25% of Your Tracking
January 15, 2026Safari, Firefox, and Brave together represent 20-25% of your website visitors—and each one breaks your[…]
Safari ITP Is Killing Your WordPress Attribution
January 14, 2026Safari holds 24% of browser market share. Every one of those visitors has a 7-day[…]
Ad Blockers Are Stripping Your UTM Parameters Before You See Them
January 14, 202642.7% of your visitors are running software that actively destroys your campaign tracking. Ad blockers[…]
Your Caching Plugin Is Breaking WooCommerce Conversion Tracking
January 13, 2026WordPress caching plugins frequently break WooCommerce conversion tracking by serving cached versions of pages containing[…]
Your Shopify Exit Strategy: What Happens to Your Data When You Leave
January 13, 2026Shopify exports products, customers, and orders via CSV. It does not export your analytics history,[…]
The Hidden Costs of GTM Server-Side: What Stape and TAGGRS Don’t Tell You
January 12, 2026Stape advertises $20/month for GTM server-side hosting. TAGGRS starts at €19/month. Both technically true—for hosting[…]
Server-Side Cookie Setting: Why Your Server Can Set Cookies Safari Cannot Kill
January 12, 2026Safari’s 7-day cookie limit applies only to JavaScript-set cookies—not cookies set via server HTTP headers.[…]
GA4 Behavior Modeling vs Real Data: Is Google Guessing Your Conversions?
January 12, 2026GA4 behavioral modeling isn’t tracking your non-consenting visitors. It’s guessing about them. When users decline[…]
The Simple Cookie Will Survive: Why First-Party Analytics Outlasts Privacy Laws
January 12, 2026Your WordPress analytics cookies are not dying. They never were. Strictly necessary cookies—the ones that[…]
People Don’t Hate Cookies—They Hate Being Followed
January 12, 2026Your customers don’t hate cookies. They hate feeling watched. Consumer research consistently shows a split[…]