Blog Category
Klaviyo Says $86K, GA4 Says $0: How to Fix Email Attribution
March 23, 2026Your Klaviyo dashboard says email drove $86,000 in revenue this month. Your GA4 says email[…]
Your Facebook ROAS Isn’t Proof Your Ads Work
March 20, 2026Your Meta Ads dashboard says 4x ROAS. Your holdout test says 1.8x. Which one do[…]
Every Ad Platform Is Claiming the Same Sale
March 20, 2026Your WooCommerce store completed 50 orders last week. Meta reports 80 conversions. Google Ads claims[…]
Why the Same WooCommerce Sale Gets Counted 3 Times
March 19, 2026Meta reports 26% more conversions than analytics tools—not because it’s lying, but because it’s counting[…]
Your WooCommerce ROAS Is Hiding Your Best Customers
March 19, 202697% of Google Ads conversions still use last-click attribution, which rewards the channel that closes[…]
The Channel With the Worst ROAS Is Probably Building Your Best Customers
March 17, 2026Your Facebook ROAS is 1.8x. Google’s ROAS is 4.2x. You cut Facebook. Six months later,[…]
How Long Does It Take WooCommerce Customers to Buy?
March 17, 2026WooCommerce stores are systematically undercounting conversions from top-of-funnel channels because their ad platform attribution windows[…]
Cross-Device Attribution Gap in WooCommerce
March 12, 2026WooCommerce sees the same customer on two devices as two different people. Over 65% of[…]
Every Ad Platform Is Claiming the Same Sale
March 11, 2026Your Facebook dashboard says 6x ROAS. Google Ads says 4.8x. Your WooCommerce revenue report says[…]
UTM Parameters Are Getting Stripped Before WooCommerce Ever Sees Them
March 11, 2026Your WooCommerce attribution reports Direct for customers you know clicked your Facebook ad. Your UTM-tagged[…]