Your tracking infrastructure is probably fine. Your content strategy is what’s missing. Store owners spend weeks configuring GA4, Facebook CAPI, and Google Ads conversion tracking. Then they stare at empty dashboards wondering what went wrong. Nothing went wrong with the tracking—92% of the lowest-performing eCommerce stores have thin content issues (Reboot Online, 2025). Product pages alone don’t drive discovery traffic.

Here’s the uncomfortable truth: perfect tracking infrastructure with no content is like installing security cameras in an empty building. You have the measurement capability, but nothing to measure.

The Analytics Paradox Explained

You’ve done everything right. GA4 is configured with enhanced measurement. Facebook CAPI sends server-side events. Google Ads Enhanced Conversions captures hashed customer data. The pixels fire. The events log. The configuration is textbook.

Yet your reports show almost nothing.

This isn’t a tracking problem. It’s a traffic problem disguised as a tracking problem.

WooCommerce product pages serve one purpose: converting visitors who already know what they want. They don’t rank for the informational queries that drive awareness traffic. Nobody searches “how to fix back pain” and lands on a product page for ergonomic chairs. They land on content that educates them first.

Content creates the funnel stages that analytics is designed to measure. Without blog posts, guides, or landing pages, you’re measuring the bottom of a funnel that has no top.

You may be interested in: 92% of Low-Performing WooCommerce Stores Have Thin Content

Why GA4 Makes This Worse

GA4 has data thresholds that kick in when traffic is too low. Behavioral modeling—the feature that helps recover data lost to consent rejections and ad blockers—requires at least 1,000 events per day with analytics_storage denied for 7 consecutive days (Google Analytics Help, 2025).

Most product-only WooCommerce stores never hit these thresholds.

When you don’t have enough data, GA4 applies thresholding that hides rows in your reports. You’re not seeing everything because Google’s algorithms determine you don’t have enough visitors to show statistically meaningful data.

The result: your tracking is technically correct, but GA4 withholds information because your traffic volume doesn’t justify showing it.

This creates a vicious cycle. Low content means low traffic. Low traffic means GA4 thresholds apply. Applied thresholds mean you can’t see what little data you have. And without data, you can’t make decisions about what content to create.

The Content-First Reality

Content marketing costs 62% less than traditional marketing while generating 3x more leads (Onramp Funds, 2025). But for WooCommerce stores with nothing but product pages, there’s a more fundamental point: content creates the traffic that makes tracking meaningful.

Consider what happens when someone needs what you sell but doesn’t know your product exists:

• Without content: They search informational queries. Your product pages don’t appear. They never find you. Your tracking captures nothing because there’s nothing to capture.
• With content: They search informational queries. Your blog post ranks. They click through. They browse products. Some add to cart. A percentage purchase. Your tracking captures the entire journey.

65% of marketers cannot quantitatively demonstrate the impact of their marketing (CMO Survey, 2025). Often, the problem isn’t measurement—it’s that there’s nothing substantial being marketed.

You may be interested in: GA4 Says You Don’t Have Enough Data: What Small WooCommerce Stores Actually See

What to Do About It

The solution isn’t to abandon tracking. It’s to understand that tracking infrastructure and content strategy are both necessary—neither is sufficient alone.

Keep Your Tracking in Place

Your GA4, Facebook CAPI, and Google Ads setup will become valuable the moment you have traffic worth tracking. Server-side tracking matters because when visitors do arrive, you want to capture every one of them accurately—not lose 30-40% to ad blockers and browser restrictions.

Start Collecting First-Party Data Now

Even with thin traffic, start building your first-party data asset. Every email signup, every customer record, every logged-in user creates data you own. This matters because third-party tracking is dying—browsers block more every year—but first-party data remains yours.

Transmute Engine™ captures events server-side through a first-party Node.js server running on your subdomain. This means when you do build traffic, you’re capturing conversions that client-side tracking misses. The infrastructure waits ready while you build the content that fills it.

Prioritize Content That Drives Discovery

Focus on content that answers questions your customers ask before they know they need your product. How-to guides. Problem-solving articles. Comparison content. Educational resources. These create the top-of-funnel awareness that product pages can’t generate.

70-80% of potential customers are lost between add-to-cart and purchase (industry benchmark, 2025). But without content driving awareness, most stores don’t have enough visitors to fill their funnel in the first place.

Key Takeaways

• Your tracking probably works. Empty dashboards typically indicate a content problem, not a configuration problem.
• Product pages don’t drive discovery. They convert visitors who already know what they want. Content brings them to your store first.
• GA4 thresholds punish low traffic. Behavioral modeling and certain reports require minimum volumes that product-only stores rarely reach.
• Content creates what tracking measures. Without top-of-funnel content, you’re measuring a funnel that has no top.
• Keep tracking infrastructure ready. Server-side tracking ensures you capture every visitor accurately—once you have visitors to capture.

Ready to capture every conversion accurately while you build your content strategy? See how Seresa’s first-party tracking works.