“Wait… my data is WHERE?”
If you’ve ever looked at your website analytics and felt like something was missing—you’re right. It is. About 40% of it, to be exact.
Welcome to the world of data tracking, where invisible ninjas are stealing nearly half your information, and most business owners don’t even know it’s happening.
Don’t worry. We’re going to explain this in the simplest way possible. So simple, even a baby could understand it.
( Literally. We hired an AI one as our guide ! )
What is Client-Side Tracking? (And Why Should You Care?)
Let’s start with how most websites track data today: client-side tracking.
“Client-side” is a fancy way of saying “your visitor’s browser does all the work.” When someone visits your website, their browser (Chrome, Safari, Firefox) runs little pieces of code (Javascript) that collect data about what they’re doing.
Sounds simple, right?
It would be… if it actually worked still!
and ad blockers steal your lunch money.
Here’s the problem: Ad blockers. Privacy extensions. Cookie restrictions. Browser updates. And full blown browsers like Brave.
They’re all working overtime to block, delete, and destroy the data you’re trying to collect.
It’s like trying to keep money in a pocket with a huge hole in it. You think you’re collecting everything, but 30-40% is falling out before you even realize it’s gone.
The Ad Blocker Problem: Your Data is Disappearing
Let’s put this in perspective.
Imagine you’re running a business. You think you’re tracking all your website visitors, understanding their behavior, optimizing your marketing.
But actually? You’re only seeing 60% of what’s really happening.
40% of your data is just… gone.
Ad blockers are eating nearly half your data for breakfast.
Ad blockers aren’t just blocking ads anymore. They’re blocking:
- Analytics tracking
- Conversion pixels
- Marketing attribution
- Customer behavior data
- Pretty much everything that relies on JavaScript running in the browser
And here’s the kicker: Your visitors don’t even know they’re doing this to you.
They installed an ad blocker years ago and forgot about it. But it’s still there, quietly deleting your data every single day.
Meanwhile, you’re making business decisions based on incomplete information. It’s like trying to do a jigsaw puzzle when someone stole 40% of the pieces.
What is Server-Side Tracking? (The Solution You Didn’t Know Existed)
Now let’s talk about the solution: server-side tracking.
Instead of relying on your visitor’s browser to collect data (which can be blocked), you collect it on your server. Your website. Your infrastructure.
Think of it like this:
Client-side tracking = Asking strangers to hold your valuables
Server-side tracking = Keeping your valuables in your own safe
where ad blockers can’t reach it.
- Ad blockers can’t touch it (they only work in the browser)
- Privacy extensions can’t block it (it happens on your server)
- Browser updates can’t break it (you control the code)
- You get 100% of your data (not 60%)
It’s the difference between hoping your data makes it through, and knowing it does.
Client-Side vs Server-Side: The Battle
Let’s make this crystal clear with a side-by-side comparison.
Steel vault. Which would you trust with your data?
Client-Side Tracking (The Leaky Bucket)
What happens:
- Browser loads your website
- JavaScript tracking code runs (if it’s allowed)
- Ad blockers intercept and delete 30-40%
- Cookie restrictions block more
- Privacy settings delete even more
- You get maybe 60% of your actual data
Result: Incomplete picture. Bad decisions. Lost revenue.
Server-Side Tracking (The Steel Vault)
What happens:
- Visitor lands on your website
- Your server immediately records the visit (happens before the page even loads)
- Data is collected on YOUR infrastructure
- Ad blockers can’t touch it (they don’t have access to your server)
- 100% of data captured accurately
Result: Complete picture. Good decisions. Maximum revenue.
The Dangerous Client-Side Journey (Why 40% Gets Lost)
Let’s follow the journey of your data when you use client-side tracking.
Your data has to survive a dangerous trip through Ad Blocker Alley.
Your data has to survive:
1. Ad Blocker Territory
Nearly every tech-savvy user has one. They’re hunting for your tracking scripts.
2. Cookie Apocalypse
Third-party cookies are dying. Browsers are killing them one by one.
3. Privacy Settings
iOS, Firefox, Safari—they all have aggressive privacy defaults that block tracking.
4. Browser Updates
Every time Chrome or Safari updates, they add more restrictions. Your tracking breaks.
5. The 40% Loss Zone
By the time your data reaches Google Analytics, 30-40% of it has been lost along the way.
And you never even knew it was gone.
The Safe Server-Side Highway (The Better Way)
Now let’s see what happens with server-side tracking.
Direct delivery. No detours. No data thieves. Just pure efficiency.
It’s a completely different journey:
1. Direct Collection
Data is captured on your server the moment someone visits. No browser required.
2. Protected Route
Ad blockers can’t access your server. They can only affect what runs in the browser.
3. No Obstacles
No cookies to block. No scripts to disable. No privacy settings to bypass.
4. 100% Delivery
Every single visit, click, and conversion is recorded accurately.
5. Multiple Destinations
From your server, you can send complete data to Google Analytics, Facebook, ads platforms—anywhere you need it.
It’s not just better. It’s the only way to get complete data in 2025.
Why Client-Side Tracking is Dying (The Cookie Apocalypse)
If you’re still not convinced, let me show you what’s happening to client-side tracking right now.
Third-party cookies are going extinct. Client-side tracking is panicking.
Third-party cookies are dying.
- Chrome: Killing third-party cookies by late 2024/2025
- Safari: Already blocked them years ago
- Firefox: Aggressive blocking by default
- iOS: Privacy features that break tracking
Client-side tracking relied on cookies. Those cookies are disappearing.
If your tracking depends on cookies, you’re building on a foundation that’s crumbling beneath you.
And it’s not just cookies:
- JavaScript blockers are getting smarter
- Privacy extensions are more popular than ever
- Browser restrictions get tighter with every update
- Regulations (GDPR, CCPA) make it harder to track
Client-side tracking isn’t just losing 40% of your data today.
It’s going to lose even more tomorrow.
The Winner: Server-Side Tracking
Let’s see the final score.
for complete data collection. Ad blockers didn’t stand a chance.
The results are in:
🥇 1st Place: Server-Side Tracking
- 100% data collection
- No ad blocker interference
- Future-proof solution
- Complete accuracy
- Full control
🥈 2nd Place: Client-Side Tracking
- 60% data collection (40% lost)
- Constantly blocked
- Breaking more every year
- Incomplete picture
- At mercy of browsers
It’s not even close.
If you want accurate data. If you want to make good business decisions. If you want to actually understand your customers.
You need server-side tracking.
How Transmute Engine™ By Seresa Makes This Easy
“Okay, I’m convinced. Server-side tracking sounds great. But isn’t it complicated to set up?”
Not anymore.
Introducing Transmute Engine: Server-side tracking made simple for WordPress.
What Transmute Engine Does
✅ Collects 100% of Your Data
- Every click, visit, and conversion
- Nothing gets blocked by ad blockers
- Complete customer journey tracking
- No data loss, period
- You can even encode your UTM query strings so blockers don’t know what they are
✅ Works Server-Side Automatically
- Tracks on your server, not the browser
- Ad blockers can’t touch it
- Privacy-compliant by design
- Future-proof solution
✅ Sends Data Everywhere You Need It
- Google Analytics 4
- Google Ads
- Facebook Pixel
- Microsoft Bing
- Snapchat
- BigQuery
- Any platform you use
✅ One-Click Setup for WordPress
- Install the plugin
- Connect your accounts
- Start getting complete data
- No coding required
The Difference It Makes
Before Transmute Engine:
“Hey analytics, show me my customer behavior.”
“I can only show you 60% of it. Ad blockers ate the rest.”
After Transmute Engine:
“Hey analytics, show me my customer behavior.”
“Here’s 100% of your data, accurately tracked, completely collected, ready to analyze.”
The Bottom Line
Here’s what you need to know:
1. Client-Side Tracking is Broken
You’re losing 30-40% of your data to ad blockers, cookie restrictions, and privacy settings. You’re making decisions with incomplete information.
2. Server-Side Tracking is the Solution
By tracking on your server instead of the browser, you get 100% of your data. No ad blocker can touch it. No browser update can break it.
3. The Gap is Widening
Client-side tracking is getting worse every month. More restrictions. More blockers. More data loss. The longer you wait, the more blind you become.
4. Server-Side is Easier Than You Think
With Transmute Engine, you don’t need a development team. You don’t need to be a technical expert. And more importantly you do NOT need GTM which is a complicated and confusing solution.
You just install inPIPE plugin, subscribe and then connect, and start getting complete data via your own secure private server that we provide and auto maintain for a simple all in monthly subscription.
Your Data is Too Important to Lose
Every day you use client-side tracking, you’re losing 40% of your data.
Every visitor you don’t track properly is a potential customer you don’t understand.
Every marketing decision you make with incomplete data is a gamble.
You don’t have to live with 60% anymore.
Server-side tracking gives you the complete picture. The full story. 100% of your data, accurately collected, properly attributed, ready to drive real business decisions.
Stop losing data to ad blockers.
Stop making decisions in the dark.
Start tracking the right way.
Ready to See Your Complete Data?
See exactly what you’ve been missing. Get 100% of your data with server-side tracking.
FREE 3 DAY TRIAL – no card required.
[Start Using Transmute Engine Today →]
About Server-Side Tracking: Server-side tracking has become essential as client-side methods fail. With ad blocker usage at all-time highs (30-40% of users) and browsers eliminating third-party cookies, businesses that don’t adopt server-side tracking are operating with massive blind spots. The data in this article reflects current industry statistics on ad blocker prevalence and tracking accuracy.
Remember: If you’re not tracking server-side in 2025, you’re only seeing 60% of your business. The other 40%? Gone. Stolen. Lost to ad blockers. But your smart competitors will be grabbing the opportunity I am sure!
